A content marketing plan for SaaS founders with no time

Pick topics from evidence, not brainstorms

Your topic list should come from support tickets, sales call objections, and the queries already showing in Search Console. Each of those is a question someone paid attention to.

Ignore keyword volume until you have thirty pages. Early on, intent beats size: ten visitors searching a buying question are worth more than a thousand reading a trend piece.

Three formats that earn their keep

• Comparison pages

  Honest, specific, and written for people already choosing. They convert at multiples of general blog posts.

• Job to be done guides

  How to accomplish the task your product helps with, including the manual method. Being genuinely useful is what earns the link.

• Teardown posts

  Analyse a real example publicly. They are fast to write, shareable, and demonstrate expertise without a case study.

A cadence you can hold

One substantial page every two weeks beats four thin posts a week that stop after a month. Update older pages as often as you publish new ones.

FAQ

Should I use AI to write it?

Use it to draft structure and tighten prose. Publishing unedited generated text produces pages that rank for nothing and damage trust.

How long until content works?

Expect four to six months before search traffic is meaningful, and plan distribution for each piece in the meantime.