The SaaS launch checklist

Product readiness

• Signup to value under five minutes

  Watch a stranger do it once without helping them.

• Empty states that teach

  The first screen after signup is your most read documentation.

• Error tracking live

  With alerts routed somewhere a human reads on launch day.

• Mobile layout checked

  A meaningful share of first visits arrive from a phone, from a link in a chat.

Money

• Checkout tested end to end

  Including a real card, a failed card and a refund.

• Webhooks verified

  Signature checked, retries handled, idempotent processing.

• Receipts and invoices

  Correct legal entity, tax handling and support address.

Paperwork

• Terms and privacy policy

  Matching how the product actually handles data.

• Refund policy

  Published, specific and consistent with your processor's requirements.

• Support contact

  A monitored address, not a form that goes nowhere.

Distribution

• Sitemap submitted

  In Search Console, with coverage checked after two days.

• Directory listings live

  Categorised listings and detail pages that keep working after launch week.

• Launch assets ready

  Screenshots, a demo clip, a one paragraph description and a headline you can repeat everywhere.

• Follow up plan

  What you publish in weeks two to six, when the spike has gone.

FAQ

What day should I launch?

Mid week, early in your audience's morning. Avoid holidays and major industry events unless you are part of them.

What if launch flops?

That is the normal outcome and not fatal. Durable channels carry products whose launch day was quiet.